How Was AccrueMe™ Born?
Updated: Feb 4, 2021
AccrueMe™ was born when two old friends from early in their careers in the mortgage industry reconnected after 20 years of losing touch.
Don Henig and Eric Kotch were once friendly competitors in the mortgage industry, but when new legislation threatened their livelihoods, they came together and formed the New York Association of Mortgage Brokers. They were able to communicate well enough to adjust the pending legislation for the good of New Yorkers and the industry.
They both stayed active in the association while building their separate, but impressive mortgage banking businesses.
Twenty years later and long past their mortgage careers, they came together again and discussed current opportunities. Naturally, the discussion quickly focused on Amazon and the needs of Amazon Sellers. Don and Eric looked at lending opportunities for Sellers but didn’t see a great benefit to the Seller.
Don and Eric began exploring new lending options for Amazon sellers. Their entire premise was that whatever they decided to do, it had to be good for the Seller and also needed to be profitable for themselves. One without the other was of no interest.
AccrueMe™ was built on the premise that we only win when the Seller wins.
“We knew most Sellers earned a good ROI, but we also knew that most didn’t have enough Capital to grow large enough to positively affect their lives”, said Henig. So with that premise, Eric suggested; “Maybe we partner with the Seller”. As they say, the rest is history!
Don and Eric knew that all successful partnerships require mutual respect and a give and take mindset. To do this would mean a huge departure from traditional lending and investing rules.
No credit report, no personal guarantees, no required payments, no profit share the first 30 days, no long-term commitment – that’s pretty far from anything ‘traditional!
However, they knew that this model would only work with the right entrepreneurial partners. Only those who are committed to growth and understand the true value of the win/win model.
Don and Eric ran financial models from the Sellers perspective to be certain the Seller could grow faster and more profitable with AccrueMe™ than they could with any other capital infusion - and they could!
Then, they discussed the initial month and quickly realized the Seller would not get many benefits from the new capital infusion in that first month, so they eliminated the profit share for the first month.
Again, the premise was that this type of lending option had to be beneficial for the Seller. So, they decided the Seller receives 100% of the profit for the first month.
They did other things of importance too, like eliminating the need for a credit report and even eliminating any personal guarantee. The transaction had to stand on its own merit. Don and Eric wanted to treat their new partners with the respect they deserved.
Finally, they decided upon the biggest innovation for their Seller partners; no required monthly payments - Wow!
Certainly, if a Seller wants to pay AccrueMe™ its share of the monthly profit, AccrueMe™ is happy with that, but they are not required. This innovative feature enables a Seller to grow faster and larger than any other capital option they may have available.
As Eric says; “this feature enables Sellers to achieve their dream of growing a business large enough and profitable enough that they one day can sell and truly live the dream”.
To learn more about AccrueMe, the partnership model, and how to apply for Amazon funding, sign up here.
Ready to take things to the next level? Apply now and get pre-approved for Amazon Funding from AccrueMe and double your capital.